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How to use Pinterest to reach, attract and connect with future clients

SUMMARY

1. Create inspirational boards
2. Create portfolio boards
3. Create collaboration boards
4. Create a story board

If you’re a designer, I bet you use Pinterest (Have a freebie if I got it wrong). Pinterest is one of the most popular social sharing websites. With a 100 million users per month, it’s a social platform you should consider to increase exposure of your design business. If you sell design products, Pinterest is even more valuable to you. 72% of pinners use Pinterest to decide what to buy offline, 93% use Pinterest to plan for purchases and 87% said they’ve purchased something because of Pinterest.

There are many ways Pinterest can help you attract clients. However, I have selected only a few ways with the intent to expose, attract, and connect with potential customers.

1. Increase Exposure

Create Inspirational Boards

Create public inspirational boards, curate them and pin strategically.

Generating content for marketing is time-consuming. These inspirational boards allow you to pin and share designs, ideas and images that you do not own in an attempt to generate traffic to your Pinterest account and increase your exposure.

When viewers look at your board, they get a preview of your design sense. When you do not have enough projects (or good images of your projects), pinning other designs that you like, share similarities or are inspired by also helps to communicate your design style. The intent is to get them curious to learn about you.

This inspirational board is to show potential customers who you are as a designer. These boards must represent your style and be named appropriately. You can name your boards according to your design value e.g. (Design in the details, Sustainable design, Joyful colour combinations, Layered textures). It should not be the same as your “ideas to try later” board.

Example: Carla Aston, Interior Designer and Design blogger
https://www.pinterest.com/carlaaston/

2. Attract them

Create Portfolio Boards

Create a board and showcase your conceptual, realised, self-initiated and commissioned works. Have separate boards for different types of your design i.e. Graphics Design Portfolio and Jewelry Portfolio,

No one leaves Pinterest unless they want to find out more. Having your works on a Pinterest board allows them to learn about you visually and quickly without leaving Pinterest. At this stage, the intent is to switch their focus from browsing designs to browsing designs by you.

Another benefit for creating a portfolio board is they can share your work easily on their boards (free marketing) or even send your works to their friends who may be looking for designers (potential clients).

Example: Lobulo Design
https://www.pinterest.com/lobulo/

3. Connect with them

Create Collaboration Boards

If you customise your designs for clients, try working with them through collaboration boards.

You show potential clients that you engage with and listen to your customers throughout the design process. These collaboration boards will help convince potential clients that when they engage your services, their wants and needs are listened to.

Example:
https://www.pinterest.com/something

Create a Story Board
Have a board that visually tells your story, your vision, the brand and the ethos in a visually compelling way. Make it easy for them to learn about you. Keep viewers on Pinterest and engage them with a visual storyboard. Remember, the goal isn’t to force them to your website. It is to learn what you do and what you offer.

When they understand your style, your past projects, and who you are and how you can help them, it will fuel their need to visit your website and contact you for potential projects.

Example: Ben & Jerry

https://www.pinterest.com/benjerry/

SUMMARY

1. Create inspirational boards
2. Create portfolio boards
3. Create collaboration boards
4. Create a story board